Types of Logos

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You might have come across many logos but did you know that there are different types of logos having different styles/categories?

So, let’s go through this list of types of logos and choose the logo that may work wonders for you.

Wordmark/Logotype Design:

A logotype design also referred to as wordmark design, can simply be explained as a design that contains just the company name, no symbols, shapes, patterns, etc.

As this logo depends a lot on wordings, hence, playing creatively with the fonts is what the complete look and professionality depend on, getting a logo custom designed is thus highly recommended.

In case, you discover reasons to not have a customized logo, you may simply decide on a font style that matches the vibes your organization spreads.

Now there is a simple way to decide if logotype is for you or not, if your brand has a fairly catchy name or if you would want the name to spread across, close your eyes and go for this design.

Examples: – Google, Coca-Cola, etc.

 Abstract Design:

As the name itself suggests, the design is made such, that the logo instantly reminds you of the brand. This type of logo design contains no wordings and thus is a very risky one for any brand which hasn’t made it big in the market.

It’s just that it’s not necessary for everyone to be aware of the logo but it would be highly probable for people to have ever come across the name.

So, the conclusion here is simple, if your brand is sporty and would work well if the logo interacts with the audience in a fun way then an abstract logo is what you have to go with.

Mascot Design:

A mascot design can be simply explained as a design where the logo consists of the representation of a person or a non-existing human-like body.

The logo is right for you if your brand has to create a positive impact on the audience.

The best part about this design is that you can change the expressions of the character in a way it matches the impact you want to put on your audience.

Mascot design will prove to be useful if you own a food or sports brand.

Emblem Design:

An emblem is nothing but a design crafted out of either wording or a symbol or a pattern placed inside an icon.

They are hereby one of the oldest types of logos, so old that these were present on a king’s stamp.

They often give out the feeling of a well-established brand.

It’s a great choice for those that already have an established brand but if you don’t then that shouldn’t push you back and you can still use it with a proper marketing strategy.

 Lettermarks Design:

Lettermarks or Monogram design may be defined as a design that contains the initials of a brand. Like any other logo, this too could be customized or based on the purpose the brand serves, the font style might be decided while taking kerning into consideration.

This type of logo design is great for brands that have an abbreviated form to their brand name.

 Pictorial Design:

This design type is an image or a pattern that is created from what a brand presents. One needs to be careful with the design as it should highly relate to the brand.

It works wonders for brands that are well-established but for a new one, it would be recommended to use the brand name along with the design.

 Combination Design:

This logo design might turn out to be your favorite if you yet haven’t decided on a design to pick for yourself as this type is a mixture of different types of logo designs.

You may mix Mascot with Abstract or Emblem with logotype, it’s all accepted until and unless the logo doesn’t fail to market the brand’s purpose.

As mentioned above, the type is basically for those who either aren’t able to decide on a kind or want the best of both worlds.

Adaptable/Dynamic Design:

Adaptable or Dynamic logo design is a type of design that contains a basic framework and is built in a way that, the logo could be used for several campaigns with slight changes to the design, such as the color or a tiny character within.

Contoured Words Design:

Contoured words design is those designs that consist of the brand name within a geometric shape, where the circle represents love and eternity on the other hand a square represents trust and stability.

Letterforms Design:

This type of logo contains just the first word of any brand name. They can be used in lower-case too but might turn out to be tricky and a loss deal to a new brand as the audience might find it hard to recall the company’s name.

 Slime Design:

These are more of a cartoonish type of logo design and contain symbols and imagery which are highly inspired by slime, like a logo with its colors spreading over, exactly like a slime.


Every brand logo is unique but what makes them memorable is the creativity applied to its creation. The right use of fonts, width, height, symbols, etc. may build a name that people might remember for ages to come. These types of logos are to set up a unique identity for your business.

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