Rules of logo design

Introduction:

There are many different types of logos as we all know but very few know about the rules to design a logo.

Yes, there is some set of rules of logo design that must be followed and we’ll see that in this article.

Here are the highlights of each point.

1. Simple
2. Relevant
3. Distinctive
4. Memorable
5. Adaptable
6. Responsive
7. Timeless

Simple:

Simple and clean logos attract people faster than complex logos. Make sure that though your logo is simple, the meaning should be deep.

The advantage comes when these logos are used in a tiny region. A detailed logo will smudge whereas a simple one would look as it is and be easy to recognize.

A good example would be the Nike symbol, as it is one of the simplest logos and is also very popular.

Relevant:

Use various colors, wordings, patterns, etc. but don’t forget the goal. The ultimate goal is that the logo must represent what your company does.

Creating “wings” around your logo irrespective of its purpose will just not help.

The interface of the logo must match your company’s vibes. Make your logo so obvious that every time you look at it, it feels to be the right fit for your puzzle.

Remember a luxurious logo will suit a 5-star restaurant more than a stall.

Distinctive:

For a logo to be identified among millions, it should be different. If everyone in the market is using the same type of logo, then it’s the right time to change.

A different logo will catch much more eyes and give you an upper hand over your competition.

There are a few ways to have a distinctive logo. Expand the level of your imagination, you may do that by researching other good logos.

Secondly, look around, and analyze what the trend is and what people are talking about. Analyzing people’s interests will help you create a logo that’d exactly be what people want.

Memorable:

A good logo should be memorable which means, it must stay in a customer’s mind well over other brand logos. It’s common that people will find it easier to remember a simple logo than a detailed one.

So, using a simple logo will make your logo much more memorable. To make your logo memorable, have a story attached to your logo.

Having a story behind your logo would fit into people’s minds forever. A custom-designed logo would be highly recommended for this aspect of the logo.

Adaptable:

Your logo must be capable of adapting to all sorts of situations. By this, we mean that your logo must be able to be changed as per different occasions and situations and yet be recognizable.

We can take inspiration from logos of daily soap channels and in some cases movie channels too. As the logo of these channels changes colors and patterns during occasions like some national events and yet is easily recognized.

To test if your logo is adaptable to different colors, turn your logo black and white and if the color suits that means, every color would the logo.

Responsive:

A good logo is one that’s responsive. By responsive, we mean that a good logo must give out a message to society. A message could be an idea of a company’s work or any hidden message.

We can understand the concept of the message by taking the example of FedEx. If you take a closer look, the region between ‘E’ and ‘x’, forms an arrow, that arrow depicts ‘speed’. That means fast delivery.

Similarly, if you take a look at Toyota’s logo, it contains 3 rings. These rings when divided properly form the word ‘TOYOTA’.

Timeless:

Find out ideas to make your logo timeless. Timeless here means, it doesn’t matter how many years pass, the logo must stay in trend and in talks.

A simple rule here is to build your logo around something that has existed for at least half a century.

The logo of Ferrari is a horse, for Lamborghini, it’s bulls, for Twitter it’s a bird, all that have existed for really long.

The ‘polygon art’ is currently in trend, it looks really clean and appealing to the eyes.

Conclusion:

As it is popularly said, “Rules are made to be broken”, the above-given set of rules of logo design are the basic ones to be followed. But this doesn’t mean you can’t try something apart from these rules.

The world has endless possibilities, going against a few of these rules might possibly create a logo that might be the best one the universe ever saw.